Sustainable Practices Strategic Management -Myassignmenthelp.Com

Question: Discuss About The Sustainable Practices Strategic Management? Answer: Introduction Green information technology refers to the practice that deals with environmentally sustainable computing. It aims at minimizing negative effect of the IT operations on that of the environment. It designs, manufactures and operates the computers in a manner that is environment friendly. The motive behind that of green IT practice focuses on the reduction of use of hazardous material and maximise the energy efficiency during the lifetime of a product. This report focuses on the role that green IT plays in business and how they can be profitable even when they use environmental friendly measures. Implications for Sustainable Development in Business The concept of sustainable development has become very popular in the modern age and it should be integrated within the planning of a business enterprise. It means adopting the business strategies that can help in meeting the needs of the enterprise and at the same time sustains and enhances the human along with natural resources. A clich of the modern age is that the environmental problems are significant and economic growth is the main factor that causes the problems related to environment. Environment regulation that is strict often obstructs the growth of a business (Hbr.org 2018). It gives rise to a trade-off between that of a healthy environment on one hand and healthy growth on that of the other. There are some kind of development that is both environmentally along with socially sustainable. It can lead to an improved environment and also foster growth of the business. Sustainable Development deals with the revolutionary change in relation to the approach of a business. Busine ss along with societies can find suitable approaches that can help in moving towards the three goals- environmental protection, economic development along with social wellbeing (Huang, Li and Yen 2016). Practical considerations Green IT in Business is fluid and changes with the passage of time as a result of increased information and the evolving priorities of the society. The role that is played by the business in the arena of sustainable development remains vague. All the business organizations can make a contribution in the arena of sustainable management and make a difference on the basis of sector and size of organization. Many areas in relation to sustainable development remain ambiguous that makes it difficult to chalk out an effective course of action. The forestry industry cannot clearly define regarding what is sustainable forest management. There are some critics who bear the notion that replacing the trees would not be sufficient as harvesting can destroy the biodiversity of the forest (Charter 2017). From the broader perspective of the business, it will be profitable for the business if it operates within a healthy environment. On the global platform, sustainable economies within the developing countries can provide best opportunities in the arena of expanding markets (Hbr.org 2018). Sustainable Development is a long term goal of a business and good environmental performance is an objective of the majority of business. The primary focus is environmental management within the developed world and the developing countries on the other hand lay stress on sustainable development. Developing a supportive corporate culture An appropriate corporate culture is of great significance so that the organization and its people can contribute to the policies of sustainable development. Implementation of the process of Green IT will require a type of organizational renewal. The participation of the employees can help in generating practical ideas and enhance the enthusiasm of the employees (Luhar and Memon 2014). A large number of customers enjoy being part of such an organization which operates in a responsible manner. Implementing the objectives in relation to Green IT will require that the managers change their attitudes. Retraining can provide effective help in this arena (Leal-Rodriguez, Martelo-Landroguez and Aragon-Correa 2016). Some of the executives within a business may feel that their primary responsibility is to maximise the profit of the owners of the business. There are some who only consider the effect on the shareholders of the business and ignore the effect on the stakeholder group. Effective communication is of crucial importance within an organization. All the different layers of management should be able to understand the established policies within an organization. The business enterprise should broaden the outlook of people in the organization. Employees have a great influence on the corporate culture and this can impact the environmental performance of the company. There are many companies that have invited direct suggestion from that of the employees regarding the issues of environment. There are many companies that have changed the product on that basis and this occurs only in the countries that are environmentally advanced (Gonzalez-Feliu 2018). This makes the employees feel responsible for the organization and improves their overall performance. This can pave the way for the growth of the company and help them in earning profit. Concept of Green IT requires the organizations to inculcate a kind of culture that lays stress on participation of the employ ee (Kennedy 2016). It can help in the process of continuous learning along with development of the employee that significantly improves their performance within the organization. The economies that are developing at a rapid pace are often said to be sustainability laggards and they focus more on bringing the citizens out of their poverty as compared to that of protecting the environment. Their regulatory bodies can be said to be weak and they do not want to set restrictions on the markets that are newly liberalized (Lindenmayer et al. 2015). On the other hand, there are some companies that follow three main approaches that helps their business to make financial gains. Investment in expensive methods relating to sustainable operation can help in lowering the costs and give rise to higher yields. There are other organizations that have adopted a bootstrap approach in relation to conservation. They initially start with the small changes that helped in producing cost savings. They made use of these savings in order to fund technologies that are more advanced. It helped in making the process of production more efficient. There are some organizations that have spre ad the efforts in relation to sustainability in the arena of operations of customers along with suppliers. They create new business model which the competitors find difficult to imitate (Kennedy 2016). These companies clearly show that the trade-off between that of economic development along with that of environmentalism is not necessary. The pursuing of the factor of sustainability is a powerful path that can help in reinventing the business that are facing limits on the resources. Noah Walley along with Bradley Whitehead has endorsed the conventional view that environmental regulations have a serious impact on the factor of economic competitiveness (Hbr.org 2018). In the report called Environmental Regulation and International Competitiveness that was carried out with her colleagues Adam Jaffe and Paul Portney this debate was focussed at great length. According to this report, the truth lies somewhere between the two positions. They did not find much evidence regarding the fact that environmental regulations badly impacted the factor of competitiveness. It has been revealed with the help of studies that the impact of environmental regulation on that of trade flows is marginally small. According to this report, there is not much proof of the fact that environmental regulation was responsible for stimulating innovation (Gonzalez-Feliu 2018). There does not exist any single empirical analysis that supports this view. There are several studies that point forward t o the opposite thing. Policy makers should establish environmental goal that is consistent with the trade-off that all kinds of regulatory activities need. Policymakers should be able to base the environmental goals by balancing benefit and the cost. Policymakers should reduce the magnitude of the cost by the implementation of environmental policy instrument that is cost effective. Michael Porter understands that environmental regulations carry with it economic cost. According to him, environmental standards impose cost but they also create business opportunities that can offset all kinds of spending on that of pollution control (Porter, Stern and Green 2014). When the companies have to face higher costs on account of the environmental regulations, they will start to think about new technologies that can help in the reduction of the cost of compliance. Porter thinks that when the environmental issues are addressed the companies should manufacture new products (Ortiz?de?Mandojana and Bansal 2016). The companies that are quick-responding may obtain the advantage of the fist mover by the selling of unexpected solutions to the world. Adopting a systems approach Green IT in the organizations forces the companies to lower the cost in a different way. The initial investments that were made in costly materials will help in generating more savings in the long run (Hgevold et al. 2015). It will also force the companies to go against that of conventional financial wisdom. It will not focus on the reduction of cost of each part but rather on the factor of increasing the efficiency of the entire system. Zhangzidao Fisher Group is a company that is based in China and they have adopted the method of integrated multitrophic aquaculture (IMTA) (Ferguson and Souza 2016). They do not focus on maximising production of that of a single species but rather is instrumental in creating a balanced ecosystem consisting of sea cucumbers and sea urchins (Padin et al. 2016). There existed some species who used to provide food for the others and so they did not have to be fed from that of external sources. Zhangzidao has been successful in reducing waste and converts the fish by-products into that of harvestable crops. Prevention of pollution does not always pay a return on that of investment. Solving of the environmental problems will require a large amount of investment and the principal economic pay off would be that they would be granted the right to continue the business. The cost incurred in bringing about the changes will end up in increasing the price of the product for which the consumers would have to pay (Bocken et al. 2014). The values of the shareholders should be shifted to that of the players but they would not be destroyed completely. Using the new capital for the improvement in environment can help in earning a positive return as compared to that of the alternative of not investing properly (Svensson, Eriksson and Padin 2016). On the occasion of failing to achieve this, proper strategy would be the liquidation of the business. A prudent manager should be able to think about all the aspects and bring about changes in the organization. The environmental problems are not the creation of some kind of anti-capitalist elite. They are quite real and they threaten the global atmosphere. Environmental degradation is surging on account of fast population growth along with that of increasing economic activity. A commonsense alliance of the sector of business along with environmentalists can help in solving the major issues related to that of environmental pollution (Charter 2017). Business possesses the resources of technology and finances that can help in the process of bringing about changes. Many companies that are coming up in the recent times conserve the constrained resource by implementing minor adjustments to that of the operations. The beverage bottler of Costa Rica called Florida Ice and Farm initially started by the repairing of the water leaks within the production equipment in a brief span of time. Manilla Water Company existing in Philippines focussed on the area of the water lost on account of leaks and this helped in saving a huge amount of money. The company was successful in recovering an enormous amount of water that would have cost them $ 750 million. Conclusion Sustainable economies can provide the best solutions that can help in the expansion of the business. Direct suggestion from the employees of an organization can help in making the employees feel more motivated and they feel loyal towards the organization. This helps in the improvement of the performance of the employees within an organization. The savings that are made in the business can help in the funding of innovative technologies and make the process of production more efficient. They can also create a new business model that the competitors cannot easily imitate that can help the company in earning profits. The solving of the problems of environment would need ample investment and the sole economic pay off would be that they would be granted the right of continuing the business. The cost that will be spent for bring about the modifications would end up in increasing the price of the product. The customers often end up suffering as they are the ones who have to pay the increased price of the product. References: Bocken, N.M.P., Short, S.W., Rana, P. and Evans, S., 2014. A literature and practice review to develop sustainable business model archetypes.Journal of cleaner production,65, pp.42-56. Charter, M. ed., 2017. Greener marketing: A responsible approach to business. Routledge. Ferguson, M.E. and Souza, G.C. eds., 2016.Closed-loop supply chains: new developments to improve the sustainability of business practices. CRC Press. Gonzalez-Feliu, J., 2018. Sustainability Evaluation of Green Urban Logistics Systems: Literature Overview and Proposed Framework. 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