Strategy of Goggle

Analysis of Goggle Larry and Brinn founded this entity in the 1990s. However, the entity had a different name, Back Rub. The founders of the entity were undergraduates at Stanford University. The two students developed a search engine that could rate website relevance via examination of back links.Advertising We will write a custom case study sample on Strategy of Goggle specifically for you for only $16.05 $11/page Learn More The above innovation would support the undertakings of countless entities in the Information technology (IT) sector. The founders later registered the entity in California. The entity generated its income only as search engines. Nonetheless, the entity currently has diversified its operations into an assortment of subsectors in the computer industry (Clay Esparza, 2012). What is going on? In the previous decade, Goggle has made some shrewd acquisitions. The acquisitions have entailed entities that would complement Goggle’s operations. Additionally, the acquired entities would enable diversification and creation of new products. Goggle’s income originates predominately from advertisements despite the entity dealing in mobile phone software and other merchandise. The entity also sells search appliances. In 2010, Goggle was the favourite search device. This denotes the entity’s domination of the market. In America, the entity serves over sixty percent of the search requests. The trend is similar internationally. Goggle also has an enormous workforce that executes its daily operations. The entity’s management of the work force has culminated in innovations like YouTube, a music search engine. Such a project has earned the entity enormous returns. The entity has developed numerous data centres. The data centres will facilitate penetration into lucrative markets in Asia. Additionally, they have revealed Goggle’s commitment towards a clean environment. Generally, innovations and p roduct creation have facilitated expansion in Goggle. SWOT Analysis Strengths The entity has managed its personnel in a shrewd manner allowing the entity to benefit from their expertise. Projects like You Tube have emanated from the creativity of its employees. However, the entity has earned phenomenal revenues from such innovations. Additionally, the global community is utilizing the internet greatly. Consequently, there is a sustainable demand for Goggle’s products globally. Google has diversified its products reducing its risk as an entity. Therefore, failure of a product would have minimal implication on the entities fortunes.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Weaknesses The entity loses income through counterfeiting of its products. This is common practice especially in relation to application product. Therefore, Goggle should petition authorities to enforce c ounterfeit legislation to minimize its losses. Opportunities Innovations are critical to the survival of this entity. Therefore, Goggle has to provide the clientele with better products always hence, winning more clientele. Additionally, there are lucrative markets in the emerging economies that the entity can harness. Threats The entity operates in an exceedingly competitive market. Therefore, Goggle has to ensure that it is at par with its rivals. It should ensure that it improves its products persistently. Google is predominantly dependent on proceeds emanating from advertising. Accordingly, fluctuation in such incomes would affect the firm considerably. PEST Analysis Strengths Advancement in technology will affect this entity positively. Technological progression will have considerable impacts in the emerging markets that are lagging behind technologically. Such advancements will create demand for Goggle’s products. Its personnel management strategy is unique hence, allow ing the entity to utilize the creativity of its employees rather than issuing repetitive duties that do not support career growth. Weaknesses Google operates in an industry which changes rapidly. Consequently, the entity requires sustained research on product improvement. Failure to do so will allow its rival’s products to surpass its own. This would be detrimental since the clientele always opt for the best products. References Clay, B. Esparza, S. (2012). Search engine optimization all in one for dummies. California, CA: Wiley publication. This case study on Strategy of Goggle was written and submitted by user Casey Carter to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.